The new trademark law trademark registered trademark design review what software counterparts advanced enterprise ceyiipzhl policy a 100% pledge: never tell us the truth concealed business risks; within 24 hours to submit the application documents will not delay; responsible for mistakes in the end never shirk; policy a Advantage: policy a known production is located southwest of Beijing Fourth Ring Road, and from the daily number of trade mark agents and Trademark Office, the Patent Office, Copyright Office, and can provide humane customizable art high efficiency production solution! Allowing you to trademarks, patents, copyright-stop solution, making a known production service slogan is: give customers more satisfied! Trademarks of business: domestic and international trademark design, registration, transfer, change, renewal, objection, review, the dispute, the respondent and other legal matters, a well-known trademarks in the planning and certification agency; trademark protection solutions, trademark rights infringement case law Patent litigation: domestic and foreign patent applications, technology transfer, trade, invalid request, the respondent, review and other legal matters; patent rights infringement cases, and legal proceedings. Copyright: domestic and foreign copyright registration, art, literature, software copyright registration, license, copyright protection, infringement lawsuits company registration: domestic and foreign companies registered, change, examined, transfer, upgrade, Hong Kong company registration, examined, fair, barcodes, license agents, accounting consulting business trademark Encyclopedia: Finally, the case, and reference and trade related intellectual property rights agreement ("TRIPS Agreement") for trademark infringement liability principle a comprehensive analysis, we believe that our trademark infringement liability principle should be the principle of fault attributable to the fault and the presumption under special circumstances. The second part summarizes the situation of China's legislation on the protection of unregistered trademarks and regulation. International Protection and countries to protect well-known trademarks in Chapter 2. This paper attempts to start from the basic theory of trademark dilution, through national trademark dilution theory and study legislation, a comprehensive analysis of all aspects of trademark dilution problem, and proposed the idea from a legislative point of view in order to improve the legal system of trademark anti-dilution protection. In the article, the author believes that the identification of a single administration finds difficult to ensure a fair manner, but with the certified model internationally do not match. The first part outlines trademark infringement trademark is used on the goods or services for the goods or services produced or provided by others of the goods or services they indicated distinguished mark. The market appeared trademark trademark abuse the law, unauthorized expansion of trademark of this "monopoly" of the range of rights with a certain degree, beyond the legal and social and public interests can exercise their allowed range trademark, the trademark as a gain unfair competitive benefits, even monopoly interests of tools, breaking the balance of the interests of trademark owners, as well as the relevant public between competitors, the market competition order order and caused a lot of damage, This is not permitted by law. Chapter II: The United States legal system trademark anti-dilution system. Conversely, in some special cases, such as in an unregistered trademark protection system, because the interests of trademark owners have not been duly protected, in this case, it is necessary to strengthen the protection of their rights in order to facilitate inter-subjectivity balance obligations. Properly resolve the country for parallel imports attitude and policy research on China's intellectual property rights, foreign trade has great strategic significance. Finally, a new method of trademark infringement may be employed in practice as well as our existing laws on aspects of the proposed trademark infringement found their own sound advice. Well-known trademark dilution theory and practice, although originated in Europe, but in the United States have been developed, improved, and was used for reference in continental Europe. Secondly, this paper describes the protection of well-known trademarks, including: first, well-known trademark. In addition, to ensure that administrative appeals and litigation work smoothly handle the development and implementation of the "administrative reconsideration and administrative litigation office processes," the Trademark Office, litigation and reconsideration of norms played an important role. From the relevant provisions of the world's major countries and regions, and we can generally conclude that the use of trademarks on the Trademark Law refers to the commercial use of trademarks on the intended use of the goodwill associated with the performance of external commercial sale of trademarks Use a variety of forms, so-called "use as a trademark." In this theoretical basis, the paper focuses on the word mark cultural property and trademark word translation of acculturation.